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Resources for evaluating library website usage

Google Analytics

Google Analytics
popular software for tracking website usage; free for most library uses
Analytics Help Center
Set up the web tracking code
Custom dimensions and metrics
Track outbound links
Enable remarketing and advertising reporting features
Create and manage Custom Reports
Google Analytics Goal Types
Create, edit, and share goals

Google Tag Manager

Google Tag Manager
enhances Google Analytics via event tracking and custom dimensions and metrics
Google Tag Manager for Web Tracking - Quick Start Guide
Tag Manager Help Center
Tag Manager Fundamentals - Analytics Academy
Interactive video tutorials
GTM Training - YouTube
Variable Guide - Simo Ahava's blog
Macro Magic - Simo Ahava's blog
Custom JavaScript variable examples
Tracking clicks using custom data attributes
Track File Downloads
Tracking Downloads in GTM Version 2
Tracking Outbound Links in GTM version 2
Extending the Functionality of Google Tag Manager Variables - LunaMetrics

Webmaster Tools

JavaScript

Digital Collections of Colorado

"Implementing Google Analytics for a Consortial Digital Repository."
Google Analytics and Google Tag Manager, Library Journal Reports, vol. 52, no. 7, 2016, pp. 31-37.

Google Tag Manager and Google Analytics configuration for DSpace
Analytics configuration documentation for the Digital Collections of Colorado
Screenshots
Digital Collections of Colorado, Google Tag Manager and Google Analytics screens
DSpace container
Google Tag Manager container for CSU's implementation of DSpace (.json file). Import into a test container to view all code.

Mountain Scholar - Digital Collections of Colorado and Wyoming
CSU's digital repository in DSpace

Digital Repository Built-In Analytics Tools

Unesco Institutional Repository Software Comparison
page 10 compares reporting features of Digital Commons, DSpace, EPrints, Fedora and Islandora
DSpace - Statistics and Metrics
Google Analytics, ElasticSearch and SOLR statistics
Digital Commons - Usage Reports and Reporting
Fedora - Reporting Functionality
Islandora - usage reports
CONTENTdm - usage summary and other server reports

Digital Repository Analytics Articles

Subject Guide