MKT320 - Integrated Marketing Communications: Home


This guide is created specifically for students in MKT320 and provides resources that will help them complete their integrated communications plan.

Plan of Attack

Start your search by determining what type of information you need and then try to identify what resources can provide that information for you.  Consult not only this resource, but also look at other business resource guides for help.

How To Use This Guide

The tabs above will take you to pages of information by topic.  If you have any questions, please don't hesitate to contact Louise, the business librarian (contact info to the right).