JTC361-Writing for Specialized Magazines

A research guide to support coursework in JTC-361 Writing for Specialized Magazines

Magazine Classifications

Most magazines are classified as either consumer or trade publications. Hundreds of categories exist in the consumer classification. Each targets readers by where they live, their interests, age, sex, income level, race, or any other defining characteristics.

A consumer magazine finds a niche that allows advertisers to reach a target market that is relevant to their product. Advertising is a large portion of consumer magazine revenue, and these magazines are readily available to consumers.

A trade magazine also called a trade journal or professional magazine is a magazine whose target audience is people who work in a particular trade or industry. Its main goals are to keep members of the industry abreast of new developments and to serve targeted advertising to them. While advertising is an important source of revenue, trade magazines can charge much higher subscription rates than consumer magazines. 

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