MKT320 - Integrated Marketing Communications
Research guide for your MKT320 assignments
Consumer Behavior Resources
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Consumer Expenditure SurveyInformation on the buying habits of consumers. Expenditures based on age, education, race, income, etc.
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Gale Virtual Reference LibraryContains several collections useful for consumer information, including Best Customers and American Buyers.
Statistical Sources
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Statistical Abstract of the U.S. (ProQuest)Coverage: 1878 to present
A comprehensive collection of statistics on the social, political, and economic conditions of the United States.
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USA.gov - Data and StatisticsSearch tool that assists with finding U.S. data and statistics.
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Mountain Scholar DatasetsData produced by CSU researchers.
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ZanranSearch engine to search the web for data and statistics.
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Subjects:Accounting, Business, Company Information, Computer Information Systems, Economics, Entrepreneurship, Finance, Global Social Sustainable Enterprise (GSSE), Government Publications (US), Industry Information, International Business, International Marketing, Investments, Management, Marketing, Taxation
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