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MKT320 - Integrated Marketing Communications

Research guide for your MKT320 assignments

Consumer Behavior Resources

RKMA Market Research Handbooks
Consumer Expenditure Survey
Information on the buying habits of consumers. Expenditures based on age, education, race, income, etc.
Gale Virtual Reference Library
Contains several collections useful for consumer information, including Best Customers and American Buyers.

Statistical Sources

Statistical Abstract of the U.S. (ProQuest)
Coverage: 1878 to present
A comprehensive collection of statistics on the social, political, and economic conditions of the United States.

Google Dataset Search
OECD StatExtracts
UNData
USA.gov - Data and Statistics
Search tool that assists with finding U.S. data and statistics.
World Development Indicators
Mountain Scholar Datasets
Data produced by CSU researchers.
Zanran
Search engine to search the web for data and statistics.

Your Librarian

Christine Pawliuk

Contact:

155 Morgan Library
Fort Collins, CO 80523-1019

Subjects:Accounting, Business, Company Information, Computer Information Systems, Economics, Entrepreneurship, Finance, Global Social Sustainable Enterprise (GSSE), Industry Information, International Business, International Marketing, Investments, Management, Marketing, Taxation

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URL: https://libguides.colostate.edu/mkt320 | Print Page

Colorado State University

Morgan Library
1201 Center Avenue Mall, 1019 Campus Delivery,
Fort Collins, CO 80523-1019