BUS100 - Introduction to Business

Research help for BUS100 library assignment

Mergent Online

Mergent Online 

  • Search Tip: Type company name or ticker symbol into the Company Search box.
  • Financial Information: click on the blue "Financials" tab from your company information page.

IBISWorld

IBISWorld

  • Search Tip:  In the search box, type in the name of an industry or a NAICS code. 

Business Source Complete

Business Source Complete

  • Search Tip: Type your company's name into the search box
  • Finding Reports: Under "Limit Your Results", then "Publication Type," click on the checkboxes next to the publication types you are looking for.

What's a ticker symbol and why is it helpful?

A ticker symbol is used to identify publicly-traded companies.  These can be a combination of letters and numbers. Usually you will see these as 1-5 letters, such as WMT for Wal-Mart, or F for Ford Motor Company.

A company's ticker symbol can be useful in identifying the company you are researching.  For example, if more than one company has a similar name, the unique ticker symbol can help.

There are a variety of easy-to-locate resources that can help you find ticker symbols.  Google Finance is a good choice.  Just type a company name in their search box, and they will give you a list of choices.

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Christine Pawliuk


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