International Marketing
Resources for students in international marketing research
Resources
- Sage DataCoverage: Varies depending on the dataset.
The largest repository of standardized and structured statistical data, Data Planet includes over 6.2 billion datasets and offers immediate access to data presented in charts, maps, graphs, and table form. Users can compare billions of indicators at the county, MSA, census-tract, state, and country level. - Business Source CompleteThis database includes industry reports, market research reports, and country reports.
- IBISWorldIndustry reports covering U.S. and global markets. Provides information on industry landscape, trends and outlook, financial indicators, and risk ratings.
- RKMA Market Research HandbooksThese handbooks include an International Consumer Markets volume updated annually. The link will take you to the most recent edition.
- Global Consumption DatabaseData from the World Bank that offers household consumption data
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