Marketing
Research help for marketing students, faculty, and staff
Industry Reports and Articles
- IBISWorldCoverage: Current
Industry reports covering U.S. and global markets. Provides information on industry landscape, trends and outlook, financial indicators, and risk ratings.
- MarketLine Industry ReportsDirect link to locating largest collection of industry reports in Business Source Complete.
- Business Source CompleteCoverage: Varies
Provides indexing, abstracts, and full-text content for scholarly business journals and trade publications in all disciplines of business--including marketing, management, CIS, accounting, finance, and economics. The database also includes investment research reports, industry reports, market research reports, country reports, company profiles, and SWOT analyses.
- RKMA Market Research Report HandbooksMarket research and resources from a range of areas including tourism, sports, entertainment, and food & beverage.
- U.S. Census Bureau- Economic CensusIndustry reports available at national and state level.
Industry Statistics
See also the Libraries guide to Statistics and Data Sources.
- Sage DataCoverage: Varies depending on the dataset.
The largest repository of standardized and structured statistical data, Data Planet includes over 6.2 billion datasets and offers immediate access to data presented in charts, maps, graphs, and table form. Users can compare billions of indicators at the county, MSA, census-tract, state, and country level. - Statistical Abstract of the U.S. (ProQuest)Coverage: 1878 to present
A comprehensive collection of statistics on the social, political, and economic conditions of the United States.
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