Marketing
Research help for marketing students, faculty, and staff
Market Reports
- Business Source CompleteCoverage: Varies
Provides indexing, abstracts, and full-text content for scholarly business journals and trade publications in all disciplines of business--including marketing, management, CIS, accounting, finance, and economics. The database also includes investment research reports, industry reports, market research reports, country reports, company profiles, and SWOT analyses.
- IBISWorldU.S. industry reports that include some market information.
- RKMA Market Research HandbooksDownloadable market research handbooks covering the following market sectors: B2B, consumers (U.S. and international), entertainment, media & advertising, healthcare, leisure, food & beverage.
Market Share
- Market Share ReporterMarket share on numerous companies and products.
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